Convert More Sales
Here are some ideas I use to help websites be more functional and convert more sales:
- Type in the URL and close your eyes, then hit Enter. What do you see first?
- Are the colors and fonts cooperative or competitive?
- In the first 3 seconds, do you, wearing your new visitor's hat, know exactly what this site does?
- Is there any small detail on the site that doesn't work?
- Is there plenty of white space or is everything busy, jumbled and disorganized?
- How many clicks do you need to get what you want? In your effort to be neat and clean, don't make users scroll or click more than twice for most content.
- Did the site get flashy? Flash has its place, but most people want function over wow.
- Speaking of flash, it has no business on a site with poor sales and poor conversions.
- Are your prices too cheap? Unless your site promotes, Best prices Around, then make sure people perceive you as quality, not discount.
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